Mission , Vision & Values



Our mission is to make fashion logistics simple, seamless and cost effective for retail customers by focusing on the speed to market, product availability, cost efficiency, inventory accuracy and real time visibility throughout the end to end channel.



To be recognised as the leader in fashion logistics in Dubai by 2020, through consistent retailer satisfaction.

Core Values

Team work : We foster collaboration with all our stakeholders to achieve success. We believe in a WIN-WIN philosophy.

Integrity :  We communicate openly and commit only what we are confident to deliver. “Offer less and achieve more” is our philosophy on service level.

Flexibility :  We are willing to embrace change for mutual benefit and we foster innovation.

Continuous Improvement :  Our journey began and will continue till we meet or beat  the best in class logistics service level.

Result :  Our constant focus is delivering result for customers and investors alike.